9/15/2023 0 Comments 1996 chanel runway jacket photos![]() ![]() "I've never had any problems with the labels," says the account's Ilius Ahmed. Still, relations between the labels and these internet historians tend overall to be friendly. That's what we'll have to keep an eye on in the next few years." "In principle, these fan accounts don't bother me as long as they don't interfere with the label's communication strategy. "Of course, everyone is free to publish images that are freely accessible on the internet," says Bruno Pavlovsky, president of fashion at Chanel. The reaction by the fashion houses to these accounts beyond their control has so far been a mixture of benevolent curiosity, mistrust and helplessness. When everyone is defending their own patch of ground, it can feel like there's not enough space for all. One such account is which pays homage to Phoebe Philo's work for the French label. A few web users, however, disregarded this marketing strategy and created accounts celebrating the outgoing designers. In the 21st century, this approach is used to purge all online platforms of the work of outgoing artistic directors in a single click.īut nowadays there is nothing to stop diehard fans from rescuing a designer's work from obscurity and memorializing it on their Instagram accounts.Īt Céline and Burberry, the arrival of two new designers ( Hedi Slimane and Riccardo Tisci, respectively) precipitated a spring clean: All images of the previous designers' work was deleted from the labels' Instagram accounts to mark the beginning of a new era. And the biggest labels also use social media to perform a modern form of damnatio memoriae, a kind of deliberate forgetting practiced in Antiquity, where every trace of a person is destroyed. The issue of legacy can be brushed aside when it has to compete with the demands of the market. They concentrate on promoting new products: this season's handbag or their latest perfume campaign. The big fashion houses have struggled to find the right tone on social networks. 7, 2018) was a particularly resounding success, attracting 708,000 visitors and demonstrating to fashion labels and official institutions that working together can prove very fruitful.īut in the virtual world things aren't so simple. The exhibition celebrating 70 years of Dior, organized by the Museum of Decorative Arts in Paris (July 5, 2017-Jan. Over the last 15 years, the biggest names in luxury fashion have made great efforts to organize their archives, explore their heritage and make use of it by holding exhibitions and publishing books. Some of the most prestigious newspapers are also publishing features about their fashion accounts.ĬHRISTIAN DIOR Haute Couture Spring Summer 1998 - Photo: via Instagramīut their success poses a bigger question about online history: What place do these self-appointed experts have alongside the official and institutional sources such as the museums and the fashion houses themselves? ![]() ![]() The Instagrammers have quickly established themselves as credible sources, and their followers include many industry insiders: designers, journalists or stylists such as Marc Jacobs, Alexander Fury or Ellie Grace Cumming (two of the biggest talents in English fashion journalism). The work of John Galliano has also proven to be an inspiration for many: (53,000 followers) and (39,000) are keeping the English designer's legacy at the label alive. It already has more than 44,000 followers. Their follower numbers are growing by the day: the account, created last September, is dedicated to the work of Lee Alexander McQueen and his fashion house. Their success poses a bigger question about online history.Īhmed is part of a new wave of amateur "fashion historians' who have taken over Instagram. ![]() Artifacts from a pre-internet-age, the fashion-house videos sparkle like rare gems. The footage is from one of numerous runway videos that the Central Saint Martin's graduate spent years collecting. And yet, here it is, the moment captured in all its glory - on Instagram.įor that we can thank Ilius Ahmed, creator of the account who uploaded the vintage video for the world to see. The year is 1996, and the event features one of the most beautiful collections the legendary German designer ever produced, though of course there were no smartphones around back then to immortalize it. The top model Amber Valletta struts catlike along the runway, wearing a truly marvelous creation: a Chanel haute couture coat with embellishments by Lesage, designed by Karl Lagerfeld and inspired by Gabrielle Chanel's collection of lacquered wooden screens from Coromandel. PARIS - In a narrow, labyrinthine room, gold chairs are lined up against the walls. ![]()
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